Why Technology Influences Fashion and Lifestyle?

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Since rapid industrial progress, mass production, widespread consumption, growing penetration of technology, massive use of social media, online purchasing, and growing reliance on e-commerce in today's modern world, it has become normal practice of all civilized men, women, boys, girls and all fashionistas to express their social persona, showcase modern lifestyles, and brand preferences in their social circles. 

People like to wear nicely stitched and beautifully designed stylish attires, exquisitely constructed pair of leather shoes, putting on cute accessories such as luxury wristwatches, bracelets, belts, jewelry items, rings so, as a good result, they greatly influence, inspire, and become modern trendsetters in front of their friends, office colleagues, relatives, loved ones, and clients.

In today's technology-oriented and fast-paced digital age, people synchronize themselves with the rapidly changing world in which fashion trends and modern lifestyles are greatly influenced by newly emerging technological variations.

You can observe lots of innovations coming in different areas such as computer generated sophisticated designs for apparels, artificial intelligence (AI) based attractive patterns for clothing, use of Virtual Reality and Augmented Reality at vendor levels, AI-based customizable designing for clothing, use of RFID at warehouse and shopping malls, growing importance of buying products and services by using online cloud-based apps, websites, e-commerce, social media, and many more digital applications which people have to operate for making transactions.

Future Estimate

According to the study of Statista, the global artificial intelligence in fashion market amounted to US$ 270 million in 2018 and was expected to grow at a Compounded Average Growth Rate of 36.9% during the forecast period from year 2019 to year 2027, so, touching approximate value of US$ 4.4 billion by year 2027.

The above cited projection indicates about growing penetration level of artificial intelligence in fashion market worldwide. 

Importance of Time in Fashion and Style

You observe that in today's modern age, geographical boundaries and time have shrunk manifolds owing to continuous series of advancements which have happened in different fields such as mechanical, electrical, electronic, aeronautical, low-orbital satellites, fast-paced maritime trades, various applications of computer software, high degree of penetration of internet, and other important AI-based apps.

Time has become a precious commodity in today's modern age, therefore, for capturing time in today's rapidly changing and busy world and meeting growing consumption needs of large global populations, people have to use latest software-based computer technology for getting quick production, designing, shaping, and finishing of fashion apparels, leather garments, shoes, eyewear, home appliances, curtains, bed sheets, high-end furniture, interior and exterior home designing, layout plans of building, and many more benefits people continue to derive from the advancements of technology.

To appear fashionista, stylish, nice looking, noticeable, and gorgeous while attending social circles in shortest possible time, men and women take advantage of technology-based customizable dressing codes and stylish accessories which they can get tailormade from the sellers in shortest intervals of time.

To produce attires and other accessories in short period of time, famous haute couture, garment manufacturers, experts of silhouette, and famous fashion gurus rely on Computer-aided Design, 3D printing, AI-enabled designer which combining maximize efficiency, productivity, and effectiveness.

Influence of Digital Business

To reach maximum target audience and customers, increase revenues and profits, and more notably, reduce considerable business costs, companies and institutions tend to promote and market their brands, products, services, and special offerings through dynamic and user-friendly websites and e-commerce platforms on local and international scale.

In today's modern societies, online buying and selling activities have been rising on consistent basis, therefore, famous fashion brands, conglomerates, institutions, and other companies have built-in facilities in their business websites or e-store such as taking and confirming online orders, generating virtual booking, ensuring timely delivery of goods and services, and incorporation of multiple payment options suitable for the buyers or visitor of websites.

For those consumers who have busy time schedule are in a good position for taking advantage of online shopping because such shoppers do not have to travel long hours for buying stuffs from retail store or shopping mall, so, as a good outcome, consumers get products and services at their doorsteps.

Power of Search Engines & Social Media

In today's technology-oriented and well-informed societies, consumers do online research about corporate information, products, services, prices, and discounts before making purchasing decision. 

Because of modern buying behavior and exclusive choices of consumers, companies, distributors, manufacturers, institutions, and sellers take advantage of promoting and marketing their products, services, and special offerings through social media platforms such as Facebook, LinkedIn, Instagram, Pinterest, Twitter, WhatsApp, and many more digital channels. 

To increase customers' outreach, maximize revenues, and get organic search results for promoting products and services on local and international levels, companies and institutions tend to establish their web presence through user-friendly, easy to navigate, search engine optimized, and dynamic websites which are easily scalable on personal computers, smartphones, tablets, and laptops.

Men, women, boys, and girls have become accustomed to get relevant information, requisite data, location finding, and knowledge gathering about different companies and famous brands through using search engines and lots of cloud-based applications. 

To get information about institutions, renowned fashion brands, locations, products, and services, people tend to get relevant search results from powerful search engines like Google, Bing, Yahoo, Yandex, Baidu, AOL, and many more options consumers can choose for obtaining results against their queries. 

To align well your digital presence with your fashion choices and exclusive lifestyle, reliance on the power of social media and search engines has become inevitable, so, without them your social life looks empty, inefficient, and remains information deficient.

Efficient Online Services

Your choices for fashion brands and personal lifestyle continue to get influenced by the digital advertisements, cloud-based apps for renting cars, making airline bookings, online buying of cinema tickets, getting medical help, and doing sale, purchase, renting of homes, equipment, machines, and for more facilities you need to get help from digital apps that are easy to download on your smartphone, tablet, laptop, and personal computer.

Final Note

In today's modern and technology driven world, people have deep desire to appear decent looking, fashionista, stylish, attention grabbing, and charmful, so, dependence on information providing technological tools has been increasing with the passage of time.

To reap healthy fruits of technology, you cannot get rid of yourself from plentiful platforms of social media, browsing of business websites and fashion blogs, email marketing, digital promotion of products and services, informative videos, and other digital marketing tools. 

All above cited digital conveniences combining provide you requisite information for making informed decisions about buying attractive fashionable apparels, stylish footwear, elegant wristwatches, branded perfumes, elegant accessories, high-end furniture, and many more benefits you get, so, that is why fashion and lifestyle of people get influenced by technology all over the world.

Hope you have enjoyed this article, but we would like to have your valuable opinion.